Rowan Choice and Rowan Opportunity Program

Here at Narrative Media, one of our “best practices” is to build up a robust b-roll library. It’s something that we always encourage clients to do, because it allows you to remain versatile and nimble when opportunities arise.

Both of these spots, for example, were cut together using existing footage we had shot for other projects. Our client needed TV and digital ads promoting the accessibility and desirability of both attaining a 4-year college education and a new institutional partnership for an on-campus living experience.

These spots needed to showcase the many attractive aspects of student living and the residential college experience. We’d already accumulated ample footage and b-roll from several other projects we did with Rowan, so we were able to stitch these ads together like quilt work.

This is another great example of the continuing value that good footage can provide. For each of these spots we were able to write a script, find the shots we needed in our existing b-roll library, and produce the spots in just a few days. Plus, we didn’t need to go to the expense of shooting any new footage. And just like that we had two TV and digital ads to promote Rowan programs.

See the final Rowan Choice spot here

See the final Rowan Opportunity spot here

And browse these behind-the-scenes and b-roll images that helped us compile the finished products that you see above

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Rowan Choice and Rowan Opportunity Program

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Learn how we were able to quickly create two effective video campaigns for Rowan University using existing footage already in our library — an example of the value of having ample footage on-hand.

New Jersey President’s Council (NJPC): Be More

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Narrative Media was hired by the New Jersey President’s Council (NJPC), a group of NJ college and university presidents, to help create messaging targeting New Jersey resident students with the aim of keeping them in-state and choosing to pursue their education in NJ. Read on to learn how we partnered with strategic firms to develop, test, and choose the most effective content.

The Rowan Opportunity Program TV Spot

This spot is a great example of what you can do with a solid b-roll library. We produced this ad completely from existing footage, meaning we didn't have to shoot anything new and didn't have to incur any additional expenses. Furthermore, we were able to turn it around on a short deadline. We wrote the script, secured the VoiceOver talent, created the spot and published it in just 4 days. This workflow efficiency is just one of the many benefits that a long term partnership with our team can bring. 

Case Study: Making Rowan University Unstoppable

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In the winter of 2020, Rowan University was planning for the coming Fall Academic Semester. Student applications had been sent in, acceptance letters were about to go out, and now the wait began. They needed students to accept and attend in the fall. But how could they encourage students to accept their offer in these uncertain times?   

Rowan: Be Unstoppable

Rowan University partnered with Narrative Media to produce a series of high energy videos showcasing a vibrant in-person, on-campus student experience that is available for incoming freshmen. These videos launch as accepted students are making their final decisions about where to attend college in the fall. Narrative Media wrote, produced, and directed 60, 30 and 15 second versions of the spots.

Behind the Scenes: Be Unstoppable TV Spot

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In March of 2021 we worked with Rowan University to produce a series of videos for their Be Unstoppable campaign. Take a look behind the scenes of the production that included 23 locations, 92 student actors, 4 days of filming and 8 crew members to help make it all happen. 

NJPC: Be More in NJ

Narrative Media produced this spot along with three additional 15 second spots for the New Jersey President's Council as part of the Learn More, Earn More, Be More in New Jersey Campaign.

USciences: Covid-19 Day of Giving

University of the Sciences asked us to produce this video to help raise money for their student emergency fund during Covid 19. Given the current quarantine we needed to produce the spot remotely. We recorded Emily's prepared remarks using a video conference app and screen recording software. We then filmed her video being played back on a laptop in various work from home environments. We've written up a pretty extensive behind the scenes blog post on the subject. You can view it here. USciences had a goal of raising $30,000 for their emergency fund, with the help of this video they were able to raise $80,000.

Producing Content from a (Social) Distance

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Our friends at University of the Sciences recently asked us to produce a video to help raise money for their student emergency fund. With our current quarantine status, we knew that we were going to have to take a different approach.   Update…