Narrative Media Vertical Video Portfolio

Choose NJ: This is New Jersey Campaign

Narrative Media was engaged by a long term partner, Choose NJ to produce a video promoting the business advantages and quality of life in New Jersey as part of Governor Phil Murphy’s economic missions. Our goal was to produce “the anti-Soprano’s intro”, and show off parts of New Jersey that people from outside of the state might not know.

As part of the campaign we created the vertical social cuts below which use text on screen, vibrant imagery, quick cuts and transitions to maintain viewer engagement.

Corporate Highlight

Quality of Life Highlight

Cedar Crest College: The Sophomore Expedition

Cedar Crest College hired Narrative Media to help produce a digital ad campaign promoting their annual Sophomore Expedition to prospective students. Each year, the sophomore class embarks on a donor funded 7 to 10 day service learning trip outside of the United States. During the trip students participate in service learning activities related to their field of study as well as cultural immersion activities. 

Previous efforts to promote the Sophomore Expedition didn’t quite capture the excitement, energy and fun of the trip. Narrative Media was brought on board to help develop a digital ad campaign to better promote the program to prospective students by showing off their recent trips to Costa Rica and Morocco. 

Visit NJ and the Edelman Fossil Park & Museum of Rowan University: Dig into Summer

Narrative Media partnered with Edelman Fossil Park & Museum and Visit New Jersey on their inaugural digital campaign. The ads, produced in vertical format, showcase both the state-of-the-art galleries and the hands-on quarry-dig experience—where guests unearth and keep their own 60-million-year-old fossils. They’ll run across connected TV and social platforms throughout the summer of 2025.

Bancroft: Driving Innovation in IDD Care

Narrative Media partnered with Bancroft to produce a video highlighting innovations in care for people with intellectual and developmental disabilities. One of those innovations is “Pepper” an AI driven robot that interacts with residents at Flickr home for older individuals with special needs in Voorhees NJ. Our team filmed with the intent of creating both a long form story driven video and a shorter form vertical cut (seen below) for use on social media.

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Related Content:

Our Work is Archived in The Library of Congress

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Our multi-award winning Covid-19 oral history project, Stories in Care, has been accepted into the Library of Congress as part of the American Folk Life Center's "Stories from the Covid-19 Pandemic.

Maryland State Department of Education – Mission

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Narrative Media was engaged by the Maryland State Department of Education to produce a Brand Anthem Video highlighting their new Strategic Plan for Education as they implement new education funding measures signed into law in 2021.

Sharing the Story of Revolutionary War Battle That Took Place in Our Own Backyard

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Narrative Media got to play a role in helping to publicize this amazing bit of Revolutionary War history discovered in our own backyard.

Verge Aero Drone Shoot: Behind the Scenes

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Go behind the scenes on our shoot with Verge Aero and Rowan University and see what it takes to fly a swarm of 600 drones

New Jersey President’s Council (NJPC): Be More

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Narrative Media was hired by the New Jersey President’s Council (NJPC), a group of NJ college and university presidents, to help create messaging targeting New Jersey resident students with the aim of keeping them in-state and choosing to pursue their education in NJ. Read on to learn how we partnered with strategic firms to develop, test, and choose the most effective content.

Case Study: Making Rowan University Unstoppable

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In the winter of 2020, Rowan University was planning for the coming Fall Academic Semester. Student applications had been sent in, acceptance letters were about to go out, and now the wait began. They needed students to accept and attend in the fall. But how could they encourage students to accept their offer in these uncertain times?   

Rowan: Be Unstoppable

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Rowan University partnered with Narrative Media to produce a series of high energy videos showcasing a vibrant in-person, on-campus student experience that is available for incoming freshmen. These videos launch as accepted students are making their final decisions about where to attend college in the fall. Narrative Media wrote, produced, and directed 60, 30 and 15 second versions of the spots.