The Rowan Opportunity Program TV Spot

This spot is a great example of what you can do with a solid b-roll library. We produced this ad completely from existing footage, meaning we didn't have to shoot anything new and didn't have to incur any additional expenses. Furthermore, we were able to turn it around on a short deadline. We wrote the script, secured the VoiceOver talent, created the spot and published it in just 4 days. This workflow efficiency is just one of the many benefits that a long term partnership with our team can bring. 

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Rowan Choice and Rowan Opportunity Program

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Learn how we were able to quickly create two effective video campaigns for Rowan University using existing footage already in our library — an example of the value of having ample footage on-hand.

New Jersey President’s Council (NJPC): Be More

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Narrative Media was hired by the New Jersey President’s Council (NJPC), a group of NJ college and university presidents, to help create messaging targeting New Jersey resident students with the aim of keeping them in-state and choosing to pursue their education in NJ. Read on to learn how we partnered with strategic firms to develop, test, and choose the most effective content.

The Rowan Opportunity Program TV Spot

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This spot is a great example of what you can do with a solid b-roll library. We produced this ad completely from existing footage, meaning we didn't have to shoot anything new and didn't have to incur any additional expenses. Furthermore, we were able to turn it around on a short deadline. We wrote the script, secured the VoiceOver talent, created the spot and published it in just 4 days. This workflow efficiency is just one of the many benefits that a long term partnership with our team can bring. 
Cooper University Healthcare Stories in Care COVID-19

Case Study: Stories in Care: An Oral History of Covid-19

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Late in 2020, Cooper University Healthcare reached out to Narrative Media in hopes of obtaining creative support for a project they’d initially conceptualized internally. Wanting to offer their recognition and deep gratitude for the countless hours and efforts contributed by their doctors, nurses, technicians, and staff, Cooper’s hope was that they could somehow encapsulate all the highs and lows of this trying, “all hands on deck,” year.

Case Study: Making Rowan University Unstoppable

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In the winter of 2020, Rowan University was planning for the coming Fall Academic Semester. Student applications had been sent in, acceptance letters were about to go out, and now the wait began. They needed students to accept and attend in the fall. But how could they encourage students to accept their offer in these uncertain times?   

Rowan: Be Unstoppable

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Rowan University partnered with Narrative Media to produce a series of high energy videos showcasing a vibrant in-person, on-campus student experience that is available for incoming freshmen. These videos launch as accepted students are making their final decisions about where to attend college in the fall. Narrative Media wrote, produced, and directed 60, 30 and 15 second versions of the spots.

Behind the Scenes: Be Unstoppable TV Spot

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In March of 2021 we worked with Rowan University to produce a series of videos for their Be Unstoppable campaign. Take a look behind the scenes of the production that included 23 locations, 92 student actors, 4 days of filming and 8 crew members to help make it all happen. 

NJPC: Be More in NJ

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Narrative Media produced this spot along with three additional 15 second spots for the New Jersey President's Council as part of the Learn More, Earn More, Be More in New Jersey Campaign.

USciences: Covid-19 Day of Giving

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University of the Sciences asked us to produce this video to help raise money for their student emergency fund during Covid 19. Given the current quarantine we needed to produce the spot remotely. We recorded Emily's prepared remarks using a video conference app and screen recording software. We then filmed her video being played back on a laptop in various work from home environments. We've written up a pretty extensive behind the scenes blog post on the subject. You can view it here. USciences had a goal of raising $30,000 for their emergency fund, with the help of this video they were able to raise $80,000.