Technoference… or Put Down Your Phone and Pay Attention to Your Family

What the heck is Technoference? 

That was our first question when the NJ Department of Children and Families approached us with this project. 

It turns out that technoference is when technology gets in the way of our relationships, especially among family members. 

Ok, then how the heck do you talk about technoference in a way that gets people’s attention while being limited to 30 second and 60 second ads? 

Well maybe you have a referee start throwing around penalty flags and calling technoference penalties on family members who are too engrossed in their phones and devices. 

At least that’s the way we approached it. 

So with a stellar script, the help of some fantastic comedic actors, and our talented crew, we were able to create a series of memorable and outrageous ads. 

Check out the finished results below.

Technoference 60s

Technoference: Diner 30s

Technoference: Toy 30s

Technoference: Diner 15s

Technoference: Toy 15s

Technoference 30s Diner – Spanish

Narrative Media Key Responsibilities:

  • Pre-Production:

    • Creative concept and message development
    • Storyboarding, planning, direction
    • Casting
    • Wardrobe
    • Set design
    • Locations
    • Crew selection

  • Production:

    • Directing
    • Filming (4k)
    • Crew coordination
    • Hair, makeup, and wardrobe styling
    • Set styling
    • Lighting and rigging

  • Post Production:

    • Editing – 60s & 30s TV & digital spots
    • Motion graphics
    • Audio mixing
    • Visual Fx
    • Voiceover casting and recording
    • Sound Design
    • Color grading

Take a Look Behind the Scenes of Production

Take a look behind the scenes to see how much fun we had on set!

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