State of NJ: Safe Haven PSA

Narrative Media was commissioned to produce a series of 60, 30 and 15 second PSAs, for the NJ Department of Children and Families. The PSAs highlight their Safe Haven program that allows mothers of infant children to legally, safely and anonymously leave their children in care of The State at any hospital, fire station, police station or rescue squad if they are unable to care for the children themselves. The spots were promoted through paid marketing on social media and with earned media press events featuring the First Lady of the State of NJ. The spots have made well over 1 million media impressions to date. Narrative Media is currently working with the Department of Children and Families to produce Spanish language versions of the spots to broaden their impact.

Script: Andrew Poag
Director: Andrew Poag
Director of Photography: Tom Quigley
Assistant Camera: Easton Carter Angle
Grip: Michael Piantadosi
Production Assistants: Adam MacDonald, Frank Battaglia
Hair, Makeup, Wardrobe: Ioana Chiorean
Infant Prop Designer: Laura Tuzio Ross

Moms: Davia Blair, Dana McKenna, Tiana Woods, Karen Shantz
EMTs: Walter Rogers, Maria Arce
Nurse: Regina Nwosu
Firefighter: Josh Matorin
Police Officer: Melyssa Alonso
Casting: Rich Chiarantona
Narrator Voiceover: Krysta Wallrauch
Mom Voiceovers: Madison Roberts, Raven Lanuza-Brown

Post Production:
Editing and Color: Andrew Poag
Audio Mastering: Alex Yaker

Special Thanks to the NJ Department of Children and Families, Capital Health, The Robbinsville Police Department, and the East Windsor Volunteer Fire Department