Rowan University: 100 Years Forward

When we were hired to develop a new tv spot celebrating Rowan University’s Centennial we knew we didn’t want to look back, but instead focus on what was to come. With that in mind, “Forward” became our mantra. 

We chose to showcase that forward momentum not only in the words of our script, but also in the visuals of the spot. As you watch the spot you’ll notice that the camera is alway pushing forward, emphasizing the momentum of the university. 

In order to maintain this momentum we worked to script out natural transitions between scenes where the camera ducks behind a wall or a person and then reveals a completely new location. All of this was timed out in advance and both we and Rowan are thrilled with the way it turned out. 

100 Years Forward 0:30

Narrative Media Key Responsibilities:

  • Pre-Production:

    • Creative concept and message development
    • Script Writing
    • Location and Technical Scouting
    • Storyboarding, planning, direction
    • Crew selection

  • Production:

    • Directing
    • Filming (6k)
    • Steadicam
    • Aerial Filming
    • Lighting and rigging
    • Location Management
    • Hair, makeup, and wardrobe styling

  • Post Production:

    • Editing – 30s TV & digital spots
    • Voiceover
    • Sound Design
    • Logo design direction
    • Visual Effects
    • Motion graphics
    • Sound Design
    • Audio mixing
    • Color grading

Take a Look Behind the Scenes of Production

Take a look behind the scenes to see how much fun we had on set!

Ready to bring your story to life?

Contact Us

Related Content:

Our Work is Archived in The Library of Congress

, , , ,
Our multi-award winning Covid-19 oral history project, Stories in Care, has been accepted into the Library of Congress as part of the American Folk Life Center's "Stories from the Covid-19 Pandemic.

Edelman Fossil Park & Museum Launch

,

Maryland State Department of Education – Mission

, ,
Narrative Media was engaged by the Maryland State Department of Education to produce a Brand Anthem Video highlighting their new Strategic Plan for Education as they implement new education funding measures signed into law in 2021.

Sharing the Story of Revolutionary War Battle That Took Place in Our Own Backyard

,
Narrative Media got to play a role in helping to publicize this amazing bit of Revolutionary War history discovered in our own backyard.

Case Study: Use Simple Editing Techniques and Planning to Take Your Videos from Ordinary to Extraordinary

, ,

Verge Aero Drone Shoot: Behind the Scenes

,
Go behind the scenes on our shoot with Verge Aero and Rowan University and see what it takes to fly a swarm of 600 drones

New Jersey President’s Council (NJPC): Be More

, ,
Narrative Media was hired by the New Jersey President’s Council (NJPC), a group of NJ college and university presidents, to help create messaging targeting New Jersey resident students with the aim of keeping them in-state and choosing to pursue their education in NJ. Read on to learn how we partnered with strategic firms to develop, test, and choose the most effective content.

Case Study: Making Rowan University Unstoppable

, , ,
In the winter of 2020, Rowan University was planning for the coming Fall Academic Semester. Student applications had been sent in, acceptance letters were about to go out, and now the wait began. They needed students to accept and attend in the fall. But how could they encourage students to accept their offer in these uncertain times?   

Rowan: Be Unstoppable

, , ,
Rowan University partnered with Narrative Media to produce a series of high energy videos showcasing a vibrant in-person, on-campus student experience that is available for incoming freshmen. These videos launch as accepted students are making their final decisions about where to attend college in the fall. Narrative Media wrote, produced, and directed 60, 30 and 15 second versions of the spots.
PreviousNext
Cooper Trauma: Expertise at the ReadyCamden Community Partnership: Impact