Rowan University: 100 Years Forward

When we were hired to develop a new tv spot celebrating Rowan University’s Centennial we knew we didn’t want to look back, but instead focus on what was to come. With that in mind, “Forward” became our mantra. 

We chose to showcase that forward momentum not only in the words of our script, but also in the visuals of the spot. As you watch the spot you’ll notice that the camera is alway pushing forward, emphasizing the momentum of the university. 

In order to maintain this momentum we worked to script out natural transitions between scenes where the camera ducks behind a wall or a person and then reveals a completely new location. All of this was timed out in advance and both we and Rowan are thrilled with the way it turned out. 

100 Years Forward 0:30

Narrative Media Key Responsibilities:

  • Pre-Production:

    • Creative concept and message development
    • Script Writing
    • Location and Technical Scouting
    • Storyboarding, planning, direction
    • Crew selection
  • Production:

    • Directing
    • Filming (6k)
    • Steadicam
    • Aerial Filming
    • Lighting and rigging
    • Location Management
    • Hair, makeup, and wardrobe styling
  • Post Production:

    • Editing – 30s TV & digital spots
    • Voiceover
    • Sound Design
    • Logo design direction
    • Visual Effects
    • Motion graphics
    • Sound Design
    • Audio mixing
    • Color grading

Take a Look Behind the Scenes of Production

Take a look behind the scenes to see how much fun we had on set!

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