A New Brand Campaign for Cooper University Healthcare

Narrative Media worked with Cooper University Healthcare to produce a series of ads for a new brand campaign. Our team took on responsibility for end to end production of these spots including script writing, filming, voiceover auditions and recording, as well as editing, color grading, and sound design. The long form anthem video is being used for promotional and recruitment purposes and the 30 and 60 second ads are currently in rotation on broadcast, cable and digital in the Philadelphia metro region. 

30 Second Brand Spot

60 Second Brand Spot

Brand Anthem

Narrative Media Key Responsibilities:

  • Pre-Production:

    • Scriptwriting
    • Storyboarding, planning, direction
    • Voiceover Casting and Recording
    • Crew selection
    • Location scouting and selection

  • Production:

    • Directing
    • Filming
    • Aerial/Drone filming
    • Crew coordination
    • Lighting and rigging

  • Post Production:

    • Editing
    • Motion graphics and animation
    • Color grading
    • Audio mixing and sound design

Ready to bring your story to life?

Contact Us

Related Content:

Sharing the Story of Revolutionary War Battle That Took Place in Our Own Backyard

,
Narrative Media got to play a role in helping to publicize this amazing bit of Revolutionary War history discovered in our own backyard.

Case Study: Use Simple Editing Techniques and Planning to Take Your Videos from Ordinary to Extraordinary

, ,

Verge Aero Drone Shoot: Behind the Scenes

,
Go behind the scenes on our shoot with Verge Aero and Rowan University and see what it takes to fly a swarm of 600 drones

Are you Telling Engaging Alumni Stories?

,
Watch this awesome alumni profile video we made to highlight the founders of Verge Aero, a drone light show company that was founded by graduates of the engineering program at Rowan University. Then read on to learn why we think videos like this one are so important for higher ed marketers.

Rowan Choice and Rowan Opportunity Program

, ,
Learn how we were able to quickly create two effective video campaigns for Rowan University using existing footage already in our library — an example of the value of having ample footage on-hand.

New Jersey President’s Council (NJPC): Be More

, ,
Narrative Media was hired by the New Jersey President’s Council (NJPC), a group of NJ college and university presidents, to help create messaging targeting New Jersey resident students with the aim of keeping them in-state and choosing to pursue their education in NJ. Read on to learn how we partnered with strategic firms to develop, test, and choose the most effective content.

Case Study: Making Rowan University Unstoppable

, , ,
In the winter of 2020, Rowan University was planning for the coming Fall Academic Semester. Student applications had been sent in, acceptance letters were about to go out, and now the wait began. They needed students to accept and attend in the fall. But how could they encourage students to accept their offer in these uncertain times?   

Behind the Scenes: Be Unstoppable TV Spot

, ,
In March of 2021 we worked with Rowan University to produce a series of videos for their Be Unstoppable campaign. Take a look behind the scenes of the production that included 23 locations, 92 student actors, 4 days of filming and 8 crew members to help make it all happen. 

Producing Content from a (Social) Distance

,
Our friends at University of the Sciences recently asked us to produce a video to help raise money for their student emergency fund. With our current quarantine status, we knew that we were going to have to take a different approach.   Update…