Rethinking Race in Clinical Algorithms

Narrative Media partnered with SteegeThomson Communications to produce this video highlighting the misguided use of race in existing clinical algorithms and how it has led to worse outcomes for patients. Our team advocated for a unique shooting style in which our interviewees would appear as though they were speaking directly to the camera, creating a more engaging experience for the audience. We also took on graphical animation responsibilities to help lay out and accentuate complex topics in a visually simple manner.

Narrative Media Key Responsibilities:

  • Pre-Production:

    • Creative concept and message development
    • Pre-Interviews
    • Storyboarding, planning, direction
    • Set design and wardrobe
    • Talent selection
    • Crew selection

  • Production:

    • Directing
    • Filming (4k)
    • Crew coordination
    • Hair, makeup, and wardrobe styling
    • Set styling
    • Lighting and rigging

  • Post Production:

    • Editing – 30s & 15s TV & digital spots
    • Logo design direction
    • Motion graphics
    • Audio mixing
    • Color grading

Take a Look Behind the Scenes of Production

Take a look behind the scenes to see how much fun we had on set!

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Related Content:

Our Work is Archived in The Library of Congress

, , , ,
Our multi-award winning Covid-19 oral history project, Stories in Care, has been accepted into the Library of Congress as part of the American Folk Life Center's "Stories from the Covid-19 Pandemic.

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Narrative Media was engaged by the Maryland State Department of Education to produce a Brand Anthem Video highlighting their new Strategic Plan for Education as they implement new education funding measures signed into law in 2021.

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Narrative Media got to play a role in helping to publicize this amazing bit of Revolutionary War history discovered in our own backyard.

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Verge Aero Drone Shoot: Behind the Scenes

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Go behind the scenes on our shoot with Verge Aero and Rowan University and see what it takes to fly a swarm of 600 drones

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Narrative Media was hired by the New Jersey President’s Council (NJPC), a group of NJ college and university presidents, to help create messaging targeting New Jersey resident students with the aim of keeping them in-state and choosing to pursue their education in NJ. Read on to learn how we partnered with strategic firms to develop, test, and choose the most effective content.

Case Study: Making Rowan University Unstoppable

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In the winter of 2020, Rowan University was planning for the coming Fall Academic Semester. Student applications had been sent in, acceptance letters were about to go out, and now the wait began. They needed students to accept and attend in the fall. But how could they encourage students to accept their offer in these uncertain times?   

Rowan: Be Unstoppable

, , ,
Rowan University partnered with Narrative Media to produce a series of high energy videos showcasing a vibrant in-person, on-campus student experience that is available for incoming freshmen. These videos launch as accepted students are making their final decisions about where to attend college in the fall. Narrative Media wrote, produced, and directed 60, 30 and 15 second versions of the spots.
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