ChooseNJ: The State of Innovation

Overview:

Narrative Media partnered with the State of New Jersey’s economic development arm, Choose NJ, to help develop a series of videos for their State of Innovation campaign. The campaign touts the benefits of living, working and growing a business in New Jersey to an international audience looking to expand their operations into the U.S. market.

We worked with the Choose NJ team to develop scripts, plan and execute shoots and in the end deliver 22 different video files that were formatted for a variety of advertising and social platforms.

Our Responsibilities:

Script writing	Editing
Production planning	Motion graphics
Crew selection	Formatting for multiple screen sizes, including letterbox, square and vertical screen formats.
Filming	Voiceover recording in five languages.
Aerial filming

The Work:

State of Innovation: General 30 second

State of Innovation: Location 30 second

State of Innovation: Global Access 30 second

State of Innovation: Talent 30 second

Featured Executives

In addition to creating content promoting the assets New Jersey has to offer, we also interviewed several New Jersey based executives to act as validators. Working with leaders from Audible, Freshly, GenMab and Scrub Daddy, we were able to lend additional credibility and lived experience to our argument that New Jersey is the best place to establish your U.S. Presence.

Aisha Browne Glover: VP Urban Innovation, Audible

Aaron Krause: CEO, Scrub Daddy

Kate Sasser: SVP Global Head of Translational Research, Genmab

Alexandra Flores: Human Resources, Freshly

Go Behind the Scenes

Take a look behind the scenes of our shoot with Scrub Daddy and Freshly for Choose NJ and see get all dressed up in food safe booties and hair nets!

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