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Choose NJ: This is New Jersey

Narrative Media was engaged by a long term partner, Choose NJ to produce a video promoting the business advantages and quality of life in New Jersey as part of Governor Phil Murphy’s 2023 East Asian Economic Mission to Japan, South Korea, and Taiwan. Our goal was to produce “the anti-Soprano’s intro”, and show off parts of New Jersey that people from outside of the state might not know. Take a look and see how many spots you recognize. 

Additionally, if you school down you’ll also see the “Anthem Video” translated into additional Languages and out motion graphics spot that was used as part of Choose NJ’s trade show booth.

This is New Jersey: Anthem

This is New Jersey: 30s Quality of LIfe

This is New Jersey: 15s Quality of LIfe

This is New Jersey: 15s Corporate Vertical

This is New Jersey: 15s Quality of Life Vertical

This is NJ: Trade Show Booth Spot

We produced an additional cut of the Anthem video featuring heavier use of motion graphics for use in Choose NJ’s trade show booths.

This is New Jersey: Anthem (Spanish)

This is New Jersey: Anthem (Portuguese)

This is New Jersey (Japanese)

This is New Jersey (French)

Narrative Media Key Responsibilities:

  • Pre-Production:

    • Creative concept and message development
    • Scripting
    • Storyboarding, planning, direction
    • Talent Casting
    • Crew selection
    • Location Scouting, Coordination and Selection
    • Talent Wardrobe and Styling

  • Production:

    • Directing
    • Filming (4k)
    • Crew coordination
    • Hair, makeup, and wardrobe styling
    • Set styling
    • Lighting and rigging

  • Post Production:

    • Editing
    • Motion graphics
    • Sound Design
    • Audio mixing
    • Color grading

Take a look behind the scenes to see how much fun we had on set!

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