Cedar Crest College hired Narrative Media to help produce a digital ad campaign promoting their annual Sophomore Expedition to prospective students. The Sophomore Expedition is a really unique experience that is provided by Cedar Crest. Every year, the sophomore class embarks on a donor funded 7 to 10 day service learning trip outside of the United States. During the trip students participate in service learning activities related to their field of study as well as cultural immersion activities. 

Previous efforts to promote the Sophomore Expedition didn’t quite capture the excitement, energy and fun of the trip. Narrative Media was brought on board to help develop a digital ad campaign to better promote the program to prospective students by showing off their recent trips to Costa Rica and Morocco. 

See the work, then see the steps we took to make it happen.