Case Study: Promoting New Jersey, the State of Innovation


Narrative Media partnered with the State of New Jersey’s economic development arm, Choose NJ, to help develop a series of videos for their State of Innovation campaign. The campaign touts the benefits of living, working and growing a business in New Jersey to an international audience looking to expand their operations into the U.S. market.  

We worked with the Choose NJ team to develop scripts, plan and execute shoots and in the end deliver 22 different video files that were formatted for a variety of advertising and social platforms.

Our Responsibilities:

    • Script writing
    • Production planning
    • Crew selection
    • Filming
    • Aerial filming
    • Editing
    • Motion graphics
    • Formatting for multiple screen sizes, including letterbox, square and vertical screen formats.  
    • Voiceover recording in five languages. 

The Work:

State of Innovation: General 30 second

State of Innovation: Location 30 second

State of Innovation: Global Access 30 second

State of Innovation: Talent 30 second

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Case Study: Promoting New Jersey, the State of Innovation

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