Articles on tv spots and campaigns

Rowan Choice and Rowan Opportunity Program

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Learn how we were able to quickly create two effective video campaigns for Rowan University using existing footage already in our library — an example of the value of having ample footage on-hand.
non profit video production

NJ Department of Children and Families

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We were hired for this spot to help the client bring their vision to life. To bring awareness to children’s support services in the state of NJ, we worked with the client’s in-house director to help them create their script. Narrative Media provided support with all production services and, after the shoot, we also edited 15, 30 and 60 second English language and Spanish language versions of the ads.

New Jersey President’s Council (NJPC): Be More

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Narrative Media was hired by the New Jersey President’s Council (NJPC), a group of NJ college and university presidents, to help create messaging targeting New Jersey resident students with the aim of keeping them in-state and choosing to pursue their education in NJ. Read on to learn how we partnered with strategic firms to develop, test, and choose the most effective content.

Case Study: Making Rowan University Unstoppable

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In the winter of 2020, Rowan University was planning for the coming Fall Academic Semester. Student applications had been sent in, acceptance letters were about to go out, and now the wait began. They needed students to accept and attend in the fall. But how could they encourage students to accept their offer in these uncertain times?   

Behind the Scenes: Be Unstoppable TV Spot

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In March of 2021 we worked with Rowan University to produce a series of videos for their Be Unstoppable campaign. Take a look behind the scenes of the production that included 23 locations, 92 student actors, 4 days of filming and 8 crew members to help make it all happen. 

Narrative Media Wins Two Telly Awards

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Wins Gold in Fundraising: Non-Broadcast Wins Bronze in Educational Institution: Non-Broadcast Narrative Media is proud to announce that we were awarded two Telly’s at the 41st Annual Telly Awards international competition based out of…
Communicating Your Re-Opening

Communicating your re-opening strategy to your community

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As we start to think about what our lives, businesses and institutions will look like on the other side of this pandemic, now is a good time to consider how we will communicate the steps we’ll be taking to keep our community safe when the time comes to re-open.